Sponsorship Opportunities

Premier Sponsorship - Cocktail Reception! -- $15,000

Kick off the weekend and sponsor a tailor-made evening featuring your company in front of 300 VIPs! 
A unique opportunity to create an evening that suits your needs. A 30-minute presentation, host a Q&A or game show, have live music/entertainment (at an additional cost), and/or mannequin display. Knitting LIVE’s teachers are invited, so the top teachers/influencers will experience your brand.

Sponsor to provide a special goodie bag for attendees at the cocktail party

Includes:

  • 1 vendor booth (10x10') on the 6th Floor Marketplace (for you or a vendor of your choice)
  • 2 dedicated emails to be sent out to the 300 VIPs (pre- and post-event)
  • 1 social media post on vogueknittingonline’s Instagram to promote your special evening
  • 10 complimentary Cocktail Reception tickets
  • 5 complimentary Gala Dinner tickets (valued at $175 each)
  • Logo placement next to your choice exhibitor on the online exhibitor directory
  • Logo placement as top billing premier sponsor on all signage, emails, and website
  • A 15-minute speaking slot on Saturday or Sunday on the main fashion show stage to speak to attendees about your company 
  • Dedicated signage in the cocktail reception (2 meter boards)

Limit: 1 Sponsor 
When/Where: Friday 7pm, Astor Ballroom (7th Floor) 
Add custom hashtag

*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. 

**It is recommended that Sponsor provides centerpieces (approximately 50) and goodie/swag bag (approximately 300 items). This is not required, but makes for a better attendee experience. 

Fashion Show Sponsor -- $7500

Feature your yarn line or designs on the runway! 
The 30-minute fashion shows, produced by the Vogue Knitting team with professional runway models, full hair/makeup, are a highlight of the event weekend every year. You will present 30 garments on the Marketplace stage.

Includes:

  • (1) 30 minute fashion show on the fashion show stage on Saturday. Time slot is first come, first served. 
  • Option to print and hand out programs, literature, postcards, etc. for audience 
  • Option to hand out samples 
  • Logo placement on (1) sign as fashion show is happening 
  • 1 vendor booth (10x10') in the Marketplace (for you or a vendor of your choice)
  • 2 complimentary Gala Dinner tickets (valued at $175 each)
  • Logo placement on all signage, emails, and website
  • Logo placement next to your choice exhibitor on the online exhibitor directory

Additional charge for styling (otherwise, all models will be in black undergarments)

Limit: 6 Sponsors; time slots are first come, first served
When/Where: Saturday during prime shopping hours, on the Marketplace stage

*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. Models, hair and makeup are included in the cost of sponsorship

Relax and Unwind Lounge Sponsor -- $7500

Be the go-to space for shoppers to relax! Couches and lights are provided in this space for attendees to sit and relax.

Includes: 

  • Opportunity to feature your own backdrop (printed by sponsor)
  • Opportunity to hand out literature, postcards, QR codes with to link to product details, where to purchase at show or online (option to provide discount code) 
  • Logo and artwork placement on area meterboard
  • Couches and some furnishings (coffee table, area rug) 
  • Logo placement on all signage, emails, and website
  • 1 meter board sign (sponsor to design)

Limit: 2 Sponsors
When/Where: All weekend long, foyer of the 5th or 6th floor Marketplace 

*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. 

Mannequin Fashion Presentation Sponsor -- $3950

Showcase your yarn in knitted and crocheted garments! 

Includes:

  • Up to 5 mannequins per vignette; size of mannequins TBD
  • 1 meterboard sign (sponsor to design)
  • Logo placement on all signage, emails, and website
  • 1 vendor booth (10x10') in the Marketplace (for you or a vendor of your choice)

Sponsor is responsible for providing garments and styling. All garments must include labels (ideally with QR code) to indicate yarn and garment details, including where to purchase the yarn at the show or online (option to provide discount code).

Limit: 3 Sponsors
When/Where: All weekend long, foyer of the 5th or 6th floor Marketplace  

*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. 

Beginner Lounge Station -- $4000

Make a first impression on those new to knitting and crochet—and create an everlasting bond. 
Many shoppers and students bring their friends/family members who do not know how to knit or crochet (or some knitters want to learn to crochet or vice versa!).

Includes:

  • Knitting LIVE volunteers to teach how to knit/crochet 
  • Opportunity to give away free samples
  • Logo placement on area meterboard
  • Logo placement on all signage, emails, and website

Sponsor provides supplies: 
Yarn sponsor: approximately 25 balls of yarn, which must be ready to knit from (no skeins)
Needle & hook sponsor: approximately 25 pairs of needles & hooks (size will be communicated based on the yarn weight that will be provided)

Limit: 2 Sponsors (Ideally one yarn and one needle & hook sponsor) 
When/Where: All weekend long, Marketplace
 
*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. 

Ball Winding Station -- $4000

The most popular place to visit at VK LIVE! Winders and swifts are set up so that shoppers can wind the yarn they just purchased.

Includes:

  • Opportunity to give away free samples
  • Opportunity to set up small signs (ideally with QR codes) with product details, including where to purchase at show or online (option to provide discount code) 
  • Logo placement on area meterboard
  • Logo placement on all signage, emails and website

Limit: 1 Sponsor
When/Where: All weekend long on a Marketplace floor in a high-traffic area 
*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. 

Class Sponsor -- $3000

Get in front of our students and sponsor a class! Choose from our impressive list of classes and provide product for the students. Product can be either sent ahead of time to be incorporated into homework or can be given out onsite in class as additional supplies. Average class attendance is 20 students, depending on teacher requirements, and some are as high as 30.

Includes:

  • 2 dedicated emails to students registered for the sponsored class (pre- and post-event) to promote product, option to include discount code for additional product
  • “Sponsored by” credit line added to title of class and incorporated into description
  • Includes easel sign with your branding as students walk into the classroom 
  • Logo placement on all signage, emails, and website

This sponsorship needs to be booked by the end of August, in time for September registration. If product is to be incorporated into homework, it must be mailed to attendees by sponsor (at sponsor’s expense) by end of November.
*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. and shipping of yarn

Photo Booth Sponsor --$6500

Say cheese! Have Knitting LIVE attendees walk away with the memory of being at the event with their friends! 

Includes:

  • Vogue Knitting/Knitting LIVE plus sponsor branded photo booth 
  • Opportunity to provide props (branded or not)
  • 1 social media post promoting the Photo Booth and your company pre-event 
  • Logo placement on all signage, emails and website

Limit: 1 Sponsor 
When/Where: All weekend long, Marketplace 
Add special hashtag
*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. and of actual Photo Booth

VIP Featured Show Tote Bag Sponsor -- $4000 (see exclusive note below)

Connect with our VIPs! 300 VIPs (with high expendable income) all receive a complimentary tote bag at check-in. The bags will feature Knitting LIVE created artwork, the KNITING LIVE logo, and sponsor logos.

Includes:

  • Opportunity to include literature (postcard, flyer, booklet, etc.) and/or product samples in the bag! (Sponsor required to provide 300 of each item.)
  • Logo placement on the bag
  • Logo placement on all signage, emails and website

Limit: 2 Sponsors

If exclusive to 1 Sponsor, $6500

*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. 

New Product Feature Sponsor $2500 

Get the shoppers attention and feature your new products on our See Me, Touch Me, Feel Me Wall/Station! 

Includes:

  • Opportunity to showcase up to 5 new products or a yarn tasting; all products must include labels (ideally with a QR code) with product details, including where to purchase at show or online (option to provide discount code) 
  • 15 minutes on Sunday on the Marketplace stage to talk about product. Time slots are limited and first come, first served 
  • Logo placement on area meterboard
  • Logo placement on all signage, emails and website

Limit: 6 Sponsors
Minimum: 3 Sponsors 
When/Where: All weekend long, Marketplace 

*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. 

Social Media Post -- $1500

Pre-event or post-event, get in front of vogueknittingonline’s 57k Instagram followers!

Includes:

  • 1 social media post. Sponsor must provides art, video, and/or copy sized for Instagram. Post will appear on the grid as well as reposted on story highlights 

Add special hashtag

Limit: No limit

Email Advertising -- $1500

Run an ad in our email blasts promoting the event—seen by all VK subscribers!

Includes:

  • 5 ads, spread out over the emails sent out September through January. The ad will link to your website. Sponsor must provide a TKxTK pixel, high-res jpg or png.
  • 1 banner ad on the Knitting LIVE website that will be posted through January. Sponsor must provide an 800x300 pixel, high-res jpg or png.

Limit: No limit

Gala Dinner Centerpiece Sponsor -- $1500

Showcase your product as the Gala Dinner centerpiece! One lucky winner per table will take home the product, announced at the end of dinner. 

Includes:

  • Opportunity to provide a QR code to link to product details, listed on the Gala Program 
  • Logo placement on the Gala Dinner Program and thanked at Gala Dinner 

Sponsor required to provide product & styling as a stunning centerpiece for 30 tables 

Limit: 1 Sponsor
When/Where: Saturday 7 pm, Astor Ballroom (7th Floor) 

Gala Dinner Swag Bag Sponsor -- $500

Get your product in the hands of our 300 VIPs! Guests receive a gift bag with product from our sponsors—this is a great way to connect with those who have higher expendable income.

Includes

  • Logo placement on Gala Dinner Program 
  • Opportunity to include a postcard in gift bag
  • Option to offer Gala Dinner raffle(s) to be raffled off on stage

Sponsor required to provide 300 items of a product (yarn, accessories, etc.). Optional: postcards with information about where to purchase product on the show floor and discount codes.

Limit: No Limit
When/Where: Saturday 7 pm, Astor Ballroom (7th Floor) 

Yarn Toss Sponsor -- $1000

Everyone’s favorite moment at Knitting LIVE—the Yarn Toss! Attendees clamor for the free yarn tossed from the Marketplace Stage. There is more than one sponsorship available:

Free-for-All Yarn Toss Sponsor Includes:

  • Opportunity for your staff (or Knitting LIVE staff) to announce your yarn and throw it to attendees. Sponsor must provide approximately a min of 75 balls/skeins.

Free-for-All with Golden Ticket Yarn Toss Sponsor Includes:

  • Opportunity for your staff (or Knitting LIVE staff) to announce your yarn and throw it to attendees. A limited number of balls will include a “golden ticket” with higher value associated with it (discount code/voucher for higher-value yarn available in your booth, etc.). Sponsor must provide approximately TK balls, TK of which include golden tickets.

Deluxe Yarn Toss Sponsor Includes:

  • Opportunity for your staff (or Knitting LIVE staff) to announce your yarn and throw only a select number of balls of higher value. Sponsor must provide approximately TK balls.

All Yarn Toss Sponsorships Include:

  • Logo placement on easel sign as toss is happening 
  • Logo placement on all signage, emails, and website
  • Time of Yarn Toss listed in Schedule of Events
  • Announcement in Marketplace prior to Yarn Toss

Limit: 2 Sponsors (1 each day) 
When/Where: Saturday or Sunday at the main stage in the Marketplace 

*Sponsor is responsible for coordinating printing and covering costs of any literature, handouts, print outs, postcards etc. 

Virtual Show Directory Highlighted Logo -- $200

Have your logo appear next to your choice exhibitor on the virtual exhibitor directory 

Additional charge for multiple logo placements 

Limit: No limit
 

Additional Sponsorship Opportunities
The following sponsorship options are available, and can also be added to any sponsorship to widen your reach! Pricing TBD based on what is selected above. 

NAMING RIGHTS
Name a part of the event or venue after the sponsor. Your name and/or logo will appear on all signage for that area, including on the show maps.

  • Registration area
  • Fitting Station

SPONSOR-BRANDED MERCHANDISE/TOOLS
Your products will be used in high-traffic areas of the show. Your logo will appear on all signage for that area.

  • Branded measuring tapes in the Fitting Station
  • Branded lights in Relax & Unwind Lounges

SPONSORED GUEST SPEAKER
Your company can host a guest speaker to give a short presentation or demonstration on your brand/product on the Marketplace stage.

  • Time of presentation listed in Schedule of Events
  • Announcement in Marketplace prior to presentation

EXCLUSIVE INTERVIEW
Knitting LIVE will conduct an interview with the sponsor on the Marketplace stage.

  • Time of presentation listed in Schedule of Events
  • Announcement in Marketplace prior to presentation

KNITTING TECH DEMONSTRATIONS:
Companies that create tech for knitting can demonstrate their products to attendees.

EVENT PASSPORT
An opportunity for more than one sponsor or artist to be part of a passport scavenger hunt by attendees. As attendees go to each sponsor area to have their passport stamped, they will engage with the sponsor. Completed passports are entered in a contest to win prizes from the sponsors.

  • Promotion in Show Guide
  • Announcements in Marketplace reminding attendees to participate

SPONSOR ARTIST/GALLERY
Sponsor an artist by providing your company’s yarn when they make their exhibit for the show.

  • The Artist Gallery is open during all Marketplace hours
  • Your logo on the accompanying sign

SPONSORED CONTEST/AWARDS
Hold a knitting-related contest, sponsored by your company. Find the best knitted themed item, most creative use of product, whatever fits with your brand.

  • Contest can be held at sponsor’s booth
  • Time of contest listed in Schedule of Events
  • Announcement in Marketplace prior to contest

KNITTING CHALLENGES
Create a fun knitting challenge! Contest can happen in your booth/area. Ideas include a knitting obstacle course/relay race; ball winding by hand; knitting a swatch; sewing on button.

  • Time of challenge listed in Schedule of Events
  • Announcement in Marketplace prior to presentation

WHEEL OF FIBER
Sponsors contribute product that can be won at our prize wheel area.

  • Times of prize wheel listed in Schedule of Events
  • Announcements in Marketplace reminding attendees to participate

SPONSORED PRIZES
Sponsors contribute products.

  • raffles 
  • for specific games/contests

EVENT HASHTAG
Create an event hashtag that includes your brand.

  • Knitting LIVE will use this hashtag in all social media posts